Our first challenge presents a seemingly simple, but complex case of “Who will Eat the Apple?” Participants will split into different “companies”: Pear, Sisung, Yeskia, GSB, Huabei, Husan, Soelbow—fierce competitors in the mobile consumer electronics game who sometimes do cooperate and other times crush each other. Each participant will be given a random role in the company: CEO, CFO, marketing, R&D, receptionist. Each will be given an identical starting “budget” with the goal of deciding how much to spend on product development on up to five new products. The right to develop each product will be decided at an auction, and the winning team will be the one who picks the best product mix based on the secret future value of each product.
Before the event, each participant will be given some information based on their assigned role. Furthermore, each team will receive some more information along with general industry information. The challenge will be to use the two hours allotted to apply orienteering skills taught in the morning workshop to find as many clues—hidden around Maluanshan—as possible to increase the individual and the team’s knowledge and then use this knowledge to come up with a winning strategy to use in the technology auction after lunch. Only basic tools will be allowed--a map, a compass, and walkie-talkies. (cell phones?) along with the information you are given, that which you find, trade, buy, or steal—to devise your strategy to become number one.
Can your team find and interpret the clues? Can you bid effectively? Can you buy from your competitors? Will you form alliances? Will you betray your team for a better offer from a competitor? Will you beat Steve Jobs and the legacy of apple? Are you up to the challenge? A debrief after the event will be held along with a roundtable and metrics on performance.